Internet Marketing Test odesk test answer(100% correct answers)

Internet Marketing Test odesk test answer(100% correct answers)

To have a better career at Odesk, You must have a high score in Internet Marketing Test. This answer sheet provide 100% correct answer for Internet Marketing Test . I hope this will help to get full number in Internet Marketing Test. Goodluck...

Question:

Why would a firm employ guerilla web marketing?

a. It is guaranteed to work

b. It allows greater flexibility

c. It gives the firm more control over its marketing budget.

d. It is unconventional and can often leave a lasting impression on potential customers

Answer: It gives the firm more control over its marketing budget.

Question:

Why is affiliate marketing a favorable from of marketing?

a. It is inexpensive.

b. Nothing is paid unless there is a sale resulting from the affiliate’s efforts.

c. It guarantees increased sales

d. It is complex so not many people utilize it

Answer: It guarantees increased sales

Question:

What is meant by “niche marketing”?

a. Targeting a broad based group of people

b. Targeting a very specific demographic

c. Advertising on the television

d. Advertising only online

Answer: Targeting a broad based group of people

Question:

How can a podcast be used to drive customers to a website?

a. By only hosting the podcast on the website

b. By giving information on the podcast which gives the listener the desire to learn more, and directing them to the website for information

c. By making the podcast a premium one which costs money

d. By telling the listeners that they need your product

Answer: By telling the listeners that they need your product.

Question:

What is “cost per customer acquisition”?

a. The amount a company pays a customer to try their product

b. The average cost of marketing spent per new customer

c. The cost of marketing staff

d. The cost to beat competitors

Answer: The amount a company pays a customer to try their product

Question:

How can supplemental materials be delivered to the podcast listener?

a. Embedded into the audio file

b. Files can be made available for download along with the link to the podcast

c. The listener has to go to a special site only during the podcast

d. The listener must pay for any additional materials

Answer: The listener has to go to a special site only during the podcast

Question:

What is a “value proposition”?

a. The pricing of the product

b. The same as a business plan

c. A statement as to how the company will make more money

d. A statement as to how the company adds value for customers

Answer: The pricing of the product

Question:

How important is content on a site when optimizing it?

a. Not important at all does not factor in

b. Mildly important to keep customers happy

c. It is the only thing which creates a higher ranking in search engines

d. Very important new content especially

Answer: It is the only thing which creates a higher ranking in search engines

Question:

Which of the following would not be effective in headline writing?

a. Using words that draw attention

b. Using words that people may search for

c. Using small words which take up space and do not add value

d. Using words such as “new, exciting, special offer”

Answer: Using small words which take up space and do not add value

Question:

What should a company do once it achieves its search engine ranking goals?

a. Stop promoting site

b. Constantly monitor and improve their site in order to maintain their ranking

c. Revise the site once in awhile

d. Sell advertising on their site

Answer: Sell advertising on their site

Question:

Why would a company possibly want to spend more on PPC early on?

a. It costs less early on

b. To drive traffic to their site and increase awareness

c. To let the competition know they are serious

d. To sell more products

Answer: To drive traffic to their site and increase awareness

Question:

What is meant by “white hat”?

a. When markets show up for work wearing white hats

b. Dishonest techniques for gaining higher ranking

c. Ethical and honest methods of increasing page ranking

d. Soft ware use to increase ranking

Answer: When markets show up for work wearing white hats

Question:

Why are purchased email lists typically ineffective?

a. They are too expensive

b. They distribute an email to far more people than the company has in its contacts

c. They make up fake emails to sell

d. They are not targeted at customers specific to your company and have high bounce rates

Answer: They make up fake emails to sell

Question:

Why has web marketing become a popular form of marketing?

a. It is much cheaper than other forms and often more effective

b. Television advertising is being offered less

c. It is easier than traditional marketing

d. It has been heavily advertised

Answer: It has been heavily advertised

Question:

What is one unfavorable trait sometimes seen in affiliate marketing?

a. The cost is low

b. It brings additional traffic to a site

c. Affiliate will use unethical techniques to drive customers in hopes of earning a commission

d. It is only paid for based on successful selling

Answer: It brings additional traffic to a site

Question:

Why would a company hire internet marketing specialists if marketing is relatively easy to do online?

a. It reduces taxable profits

b. To get a second opinion

c. Creates goodwill

d. Hired experts can drive the best results of campaigns and help guide the company in its marketing

Answer: Hired expert can drive the best results of campaigns and help guide the company in its marketing

Question:

Which 3 industries are the largest users of affiliate marketing?

a. Prescription drugs, electronics, child products

b. Gambling, adult, retail

c. Retail outlets, bakeries, beverage

d. Computer equipment, auto manufacturers , construction

Answer: Computer equipment, auto manufacturers, construction

Question:

What is A/B testing?

a. Testing 2 products to see which is safer

b. Using 2 versions of an ad measuring results to see which one is more effective

c. Testing 2 products to see which one sells more

d. Using 2 versions of an ad to see which one has less bounce rate

Answer: Using 2 versions of an ad measuring results to see which one is more effective

Question:

What are the four P’s of marketing?

a. Placement, production, procurement, procedures

b. Product, price, place, promotion

c. Position, price, production, premature

d. Product, promotion, procedures, procurement

Answer: Product, promotion, procedures, procurement

Question:

What is a secondary reason to actively maintain a company blog, besides giving potential customers something to read?

a. It keeps the marketing staff busy in down times

b. It impresses clients

c. A well maintained blog will help increase page rank with search engines

d. It makes the company seem larger than it is

Answer: It impresses clients

Question:

What is the purpose of a traditional press release?

a. Is acts as a direct marketing sales tool

b. It can be mailed out to potential clients

c. It announces company information to a widely dispersed group of people

d. It target markets to internet users

Answer: It target markets to internet users

Question:

What is the purpose of sending a monthly newsletter?

a. It creates work for employees at the company

b. It builds branding creates awareness and connection with potential clients

c. It gives people a chance to opt out of ever talking to your company again

d. Required by law

Answer: It gives people a chance to opt out of ever talking to your company agin

Question:

What is meant by “guerilla marketing”?

a. Using resources such as time, energy and imagination rather than money to market

b. Using advertising spots which utilize gorillas to capture the audience

c. Having a large scale marketing budget

d. Using television ads instead of web ads

Answer: Using resources such as time, energy and imagination rather than money to market

Question:

What is an auto-responder?

a. A person who replaces to all emails for the company

b. An automatic email message sent to someone who takes an action such as submitting a form on a company website

c. A method of direction communication with clients

d. An email relay system

Answer: A method of direction communication with clients

Question:

Why is it important to fine tune the timing of the ad and keywords used?

a. It costs less in later hours

b. To be sure to spend more money on marketing

c. Required by law

d. To carefully target the customer base desired, not wasting impressions and clicks

Answer: To carefully target the customer base desired, not wasting impressions and clicks

Question:

What is the “active voice” style of writing ads?

a. Using “you” and not “I” or “we”- directing wording towards the customer

b. Writing in the first person

c. Writing in the third person

d. Speaking omnisciently

Answer: Writing in the third person

Question:

What is a double opt in process?

a. Someone must email the firm twice to get on a list

b. Someone must ask to be on your email list, and then verify by clicking a link they want to be on it

c. Someone must email the firm twice to get off an email list

d. Someone has to send an email confirming an online purchase

Answer: someone must ask to be on your email list, and then verify by clicking a link they want to be on it

Question:

How do listeners decide what is a worthwhile podcast to continually listen to?

a. High quality audio and high quality content

b. If it’s funny

c. Broad based podcasts with no general direction

d. Having several hosts and a myriad of topics

Answer: Having several hosts and a myriad of topics

Question:

Why is the subject line of any email campaign important?

a. It gives the person an opportunity to delete the email before reading it

b. It is all the receiver sees besides the email address until they open the email

c. It let the receiver know they are about to be sold something

Answer: It is all the receiver sees besides the email address until open the email

Question:

How is the “open rate” important?

a. It tells the company how many people clicked on the links in the email

b. It lets the company know how many people bought a product

c. It is the number of people who received the mail

d. It is the number of people who actually opened the email sent to them, giving the company insight in to how effective the email marketing campaign was

Answer: it lets the company know how many people bought a product

Question:

Why are affiliates not the same as having a sales force?

a. The affiliates are virtual

b. The affiliates can be based anywhere in the world

c. The affiliate only drives traffic, they do not necessarily convert them to sales

d. The affiliates have limited availability

Answer: The affiliates have limited availability

Question:

How is the pricing model of a click determined?

a. Standardized rate for the ad

b. Google sets the price worldwide

c. Ads always cost more in later months

d. The more popular a search term the more a customer will have to pay to use that term in his/her target keywords list

Answer: Google sets the price worldwide

Question:

What is the formula for calculating cost per customer acquisition?

a. Marketing spent on television divided by the number of new customers

b. Sales divided by customers

c. Total marketing budget divided by all customers ever

d. Total marketing budget for a specific period divided by the number of new customers for that same period

Answer: Total marketing budget for a specific period divided by the number of new customers for that same period

Question:

How much a company pay for the given example: Ad displays 20 times, 2 users click the ad, cost per click is 5 cents.

a. 90 cents

b. 10 cents

c. 20 cents

d. 1 cents

Answer: 10 cents

Question:

What is “cost per action”?

a. Same as pay per click

b. A payment agreement where a specific action creates a payable event for the affiliate such as a click a purchase a number of page views

c. A payment agreement where costs change depending on volume

d. The product cost

Answer: Same as pay per click

Question:

What is an “impression”?

a. When a person buys a product from a site

b. When your ad is displayed on a page online, not necessarily clicked on

c. When an ad is clicked on when an ad on

d. When an ad makes an impression on a client

Answer: When your ad is displayed on a page online, not necessarily clicked on

Question:

Which of the following is valuable in increasing a page rank?

a. Paying for placement

b. Static content

c. Quantity of links from other highly ranked pages to your site

d. No contact information

Answer: Quantity of links from other highly ranked pages to your site

Question:

What is meant by “web 2.0”?

a. The resurgence of internet companies with more interactive focus, such as blogging and social networking

b. Any website which has survived the dot com bust

c. Sites made using new technology

d. Internet companies who focus on retail sales

Answer: Internet companies who focus on retail sales

Question:

What is affiliate marketing?

a. Same as guerilla marketing

b. Selling ad space on your site

c. When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

d. Pay per click marketing

Answer: When a 3rd party helps market your business, and in turn your pay them a commission based on sales as a result of their efforts

Question:

Which of the following are podcasts least likely to target?

a. Sales

b. Branding

c. Customer loyalty

d. Customer delivery

Answer: Sales

Internet Marketing Test odesk test answer odesk test